Sunday, September 20, 2009

Friday, September 11, 2009

Web Redesign

PALLAS

4screenshots

The frame of the main-page is very small, leaving a lot of empty spaces around, which causes difficulty for the viewers to navigate around.

The flash intro which slowly loads the elements one by one is rather frustrating as it keep repeating everytime we enter the main page and there isn't any option to skip it.

Colours used are rather primary, giving the unpleasant feeling to the viewers. The strong vivid yellow green is not harmony with the gaudy red border, causing a lot of disturbance to the eye as it is too contrasting.

There isn't proper margin to seperate the columns. It simply confuses the readers.


This is the page which under the section of "cool sports" . Once click, it brings the viewers to a whole new layout, breaking out from the previous one. Though the colour usage is the same, but the feeling is rather different. It is not in the center as it used to be.

There is not any css style to control the colour, fonts, and sizes. The colours used for the links are really raw ; the ultramarine blue and the deep purple.

The typeface chosen for the font makes it hard for the readers to read.


the contact us page.

the location page
the products page




4 url and screenshots of beautiful commercial websites.
http://kitschen.com

Though it is rather casual, but there are clear instructions on navigating the website ; which is to drag the zip across the page and it shows you other aspects.

http://lorealparis.com

Rather formal, but it has the classy layout. With usage of minimal colours ; faded purple and white, it gives the corporate feeling.
The layout consists of few pictures with rollover effects. It's rather simple yet attractive.

http://fudge.com
The grunged up effect accentuates the whole experimental idea but it still does look tidy and neat.


4 url of competitors & screenshot

converse. it has a simple design, with one colour - black which gives a simple outlook but also attractive. the navigation bar is a texture of leather, which is the material to makes shoes.

nike. as oppose to converse, nike has many ranges of shoes which cater for different groups of people. hence , for this, it attracts young adults, suggesting energy and youth as colourful colours are used .
reebok. the sleek and simple layout simply speaks for itself. the navigation is rather clear and does not confuse the viewers

adidas. the montage/ collage like effect is rather interesting , displaying the many activities and uses of the adidas shoes.